Hello my name is David

David Göz

I want to change the world to one where people don’t see Marketing as evil.

A world where brands amass a following of superfans by providing value and celebrating their success.

I want to change the world of business so that businesses see the value in having marketing involved in all aspects of their doing in a holistic way.

Milestone Experiences:

Consultant, Designer & Educator
HEXAGRAM® Creative Studio
Jun 2017 – Present

Concepter Brand Content Communication
Working Student
LIGANOVA . The BrandRetail Company
Sep 2022 – Present

Strategist
Internship
LIGANOVA . The BrandRetail Company
Mar 2022 – Sep 2022 

Architectural Designer
BEHNISCH ARCHITEKTEN
2018 – Jul 2019 

Education:

Stuttgart Media University
Advertising and Market Communication (BA), 
Marketing
2020 – 2025

Newcastle University
Bachelor of Arts – BA,
Architecture
2015 – 2018

Barton Peveril Sixth Form College
Maths with Mechanics (A-Levels),
Physics (A-Levels),
Geography (A-Levels),
German (A-Levels),
Fine Art Photography (AS-Levels),
Fine Art (AS-Levels),
Extended Project (AS-Levels)
2013 – 2015

 

Belief 1

I believe that providing tangible and intangible value is the fundamental core of all marketing.

Belief 2

I believe in a holistic approach to marketing. Marketing is a Market-oriented Business Management. Marketing is interwoven into every aspect of business and should be treated as such. Similarly, I believe strategy and creation need to be closely interlinked.

Belief 3

I believe in going where others don’t, looking where others won’t and seeing where people don’t see. I believe that one needs to evaluate whether to swim with, or against the stream, and that going against the stream is harder, but has the potential of reaping greater fruit.

Belief 4

I believe in advertising which has the best interest of the consumer in mind. I believe in the power of community and word of mouth that comes with that. I believe this approach does not contradict the business' aim to be profitable.

Belief 5

I believe in advertising people want to see and share, rather than turn away from it. I believe that relevant stories co-created with your customers are the key to that.
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